This post was update Sept. 25, 2008, to correct an error in the name of the Coast Guard's national Security Cutter.

The message couldn't be clearer: Coasties need to start social networking, right now! Yesterday on YouTube, in his firm, ramrod straight-arrow style, Coast Guard Commandant Thad Allen ordered his entire service, and especially its leaders, to get into Web 2.0, double time. See it here first:



"We're going to see very shortly in the Coast guard a revolution on how we deal with information management in the new social media, or as some people would call it the Web 2.0," Allen announced. "We need to understand that this is a permanent feature of our environment and we need to understand how to operate in it."

"It's critically important that senior leaders in the United States Coast Guard understand what technology is doing today, how it is changing, how we must change with it."

Allen apparently has been on Facebook for several months. He announced an upcoming series of messages from senior Coasties about what he called "social media Web 2.0." The CIO will talk about infrastructure and technologies. Public Affairs staff will address policies regarding content both in official statements and in how Coasties interact with their leadership.

He emphasized that in all communications, internal, with the public and among one another, Coasties must adhere to what he called "the guardian ethos," developed during his term at the helm. Regarding social networking, Allen said, "We need to take care of each other, watch our backs and watch our people."

Ironically, Allen's Web 2.0 dictum came as he declared bloggers are not legitimate news media outlets. According to Wired magazine's "Danger Room" blog, that's part of the reason the Coast Guard denied Freedom of Information Act requests from two of them. Allen's blogger comments came, surprisingly, during a Sept. 22 bloggers roundtable teleconference. Coast Guard-focused bloggers have been seeking test results from the new National Security Cutter Bertholf.

Allen's not alone in exhorting federal officialdom to wake up and get connected. Bob Gourley, former chief technology officer at the Defense Intelligence Agency, wants CTOs to get with it, too. "Get engaged in social media (if you are not already). That means Facebook, Plaxo, LinkedIn, and Twitter (especially Twitter-- it really changes your mind)," he writes on his blog, CTO Vision, in a Sept. 17 post entitled, ominously, "Is Your CTO Making You Stupid? (The blog's very good, BTW, especially for Nextgov readers.)

So, if you think wikis and blogs and Facebook and MySpace and virtual worlds are all just momentary fads you can ignore, probably best to start thinking again. Or even changing your mind. Or maybe dipping in a toe. Fast.